Use of 3 dimensional dressing technologies in e-commerce in fashion and clothing sector

In this century, where we live and consume fast, our habits have started to renew itself day by day. Technology is the most comprehensive one of these developments. Technology; with its development has found its place in all areas of our lives. Entrepreneurs and companies working on fashion and clothing with the introduction of technology into our lives have sought ways to turn this development into an advantage for themselves and use it in sales channels. They started to make the concept of commerce in electronic environment and interact with the consumer by giving a new dimension. In this study, the use of technology in fashion and clothing marketing, programs and scanners used in 3D simulation systems are examined. Relating to that, in this thesis, the augmented reality subject is discussed and the applications of augmented reality based electronic commerce developed by fashion and textile companies are examined. Key Words: 3D Simulation Systems, augmented reality, E-commerce