The preceived level of tourism's marketing mix in Aden city

Tourism has emerged as a leading economic sector worldwide and has boosted trade. Marketing means selling your products and services at the right price, with the right promotion, to the right people, at the right location at a profit. Marketing mix modeling is an analytical approach that uses historic sales data to quantify the impact of specific marketing activities on sales over time. The main objective of this study is to examine the perceived level of tourism marketing mix in Aden city. This study is a survey study to compare destination image between marketing mix components users and non - users by Aden visitors and assess the perceived level for Aden as a destination tourism site. The first part of the survey is designed to cover the 8 elements of marketing mix components including place, person, price, promotion, package, programming and partnership and under each item several questions deals to assess the utilization of each component. In total there are 38 questions covering the 8 elements. The second section in the questionnaire assesses the customer demographic characteristics and the financial abilities for each participant. Results were statistically analyzed using likert scale. Urgent steps to be taken to improve the accommodation services among resorts, hotels and residency in Aden. Package tour prices must be reviewed in context to that provided and that feasible. Encouraging tour operators to have better choices for facilities provided for tourists by discounting a certain percentage that will help them provide a better quality serviced places and residency for tourists will vastly improve the overall impact of service. Much must be done concerning person attendants for tourists especially among governmental sectors. Travel insurances must be improved and be accessible to all customers. Alternative visiting sites must be enhanced in Aden not only beaches and hotels are to share most tourism activities. Keywords: Aden, Destination Marketing, Marketing Mix, Tourism.