The aesthetics of cigarette design and its impact on attracting Iraqi youth in the twenty-first century

Aesthetic, marketing, and design styles of cigarette pack covers spread in Iraq were studied, and the extent to which Iraqi smokers were affected by them was investigated. This was also done by studying the most prevalent cigarette package covers in Iraq and conducting an electronic questionnaire to analyze the choices and preferences of Iraqi smokers by conducting a field survey of the city of Baghdad, the most densely populated city in Iraq, after dividing it into three classes: high, middle, and popular according to the living situation. The most common types of cigarettes in Iraq were identified, which are Marlboro, Kent, Nano Kent, Esse, Oscar, and other cigarettes. The covers of these cigarettes were also analyzed in terms of the colors and dimensions used in the cover design, as well as the colors and font size used in writing on the cover, in addition to the marketing and misleading phrases used in the cover. A comparison was also made between the health warning, the name of the cigarette company, and other marketing phrases in terms of location on the cover, font size, and color used to write it. An electronic and field questionnaire was also prepared on several smokers, through which their preferences and choices were analyzed, and the extent to which they were affected by designs, marketing phrases, and flavors on the packaging. The results of analyzing the packaging of selected cigarette packs showed that cigarette companies use many methods, methods, and design phrases to attract smokers and mislead them about the danger of smoking. The attractive design of cigarette packaging is an important and powerful factor in attracting young smokers, and it has an impact on young smokers, both direct and indirect. These and other details will be discussed in detail in the coming chapters. Keywords: Cigarettes, Design, Iraqi, Packaging, Colors.