The analysis of the perception of criterias taken into consideration on poster design

When determining the research subject, the main problems of graphic art were examined and this research is based on design of poster according to the target population. During literature review, among many criteria that have been found, only message-image compatibility, verbal hierarchy and distinguishability were used. For the target population, 12 different groups were formed and considered based on age, sex and education levels. 4 different hypothesizes were formed and tried to be proved. The hypothesizes were built on perception of criteria taken into consideration in poster design by men, women, AA students or graduates, BA students or graduates, master or doctorate students or graduates. Hypothesizes were proved by overall surveys using ordinal scales. By this technique, the most important criteria taken into consideration on poster design were found by each research group. The main aim of the study is to help poster designers to use the most effective criteria for the target population and create more efficient posters.