Studing the effect of showcase design i̇n shopping places on customers

ABSTRACT STUDYING THE EFFECT OF SHOWCASE DESIGNS IN SHOPPING PLACES ON CUSTOMERS Ziyade İNAN AFYON KOCATEPE UNIVERSITY INSTITUTE OF SOCIAL SCIENCES DEPARTMENT OF ART AND DESIGN July, 2024 Advisor: Prof. Dr. Şerife Ebru OKUYUCU In this thesis, it is aimed to determine the criteria that should be considered in the window designs of shopping places. The effect of the showcase designs of the stores on the customers' preference of the store is emphasized. Elements such as color, lighting, product arrangement, size and type of showcase that designers should pay attention to while designing the showcase are explained. For this study, the showcase designs of Colin's and Şimal clothing stores in Park Afyon Shopping Center, which is widely used in Afyonkarahisar, were selected to be examined. As a result of the literature review, a 28-question questionnaire form was prepared and a questionnaire was applied to a total of 240 participants who visited these clothing stores about the window designs of the stores, the effects of the window designs on the participants were examined, the elements that the participants paid attention to in the window design and the elements they wanted to see more in the window were revealed. İn the questionnaire used as a data collection tool, 25 questions were prepared according to Likert scale (Strongly Disagree, Disagree, Neutral, Agree, Strongly Agree). The questionnaire included questions to determine the demographic characteristics of the participants. The answers given by the participants to the survey questions were analyzed by reliability analysis, factor analysis, percentage values, KMO and Bartlett test methods. According to the results obtained, Colin's and Şimal clothing store window designs affect the customers positively and are liked by the customers. It has been revealed that the window designs of Colin's and Şimal clothing stores, which were selected to be analyzed, enable customers to spend more time in the store. Key Words: Shop, shop interior design, shop showcase, showcase designs, showcase.