An analysis of the basis for competitive advantage in the packaged water industry from a resource-based perspective

The concepts of water, water resources and competition are among the most popular concepts today.While the vital importance of water for humans and all living things is getting more and more in health and nutrition issues, while the potential of water resources on the earth decreases day by day, The issue of maintaining the existence of water is an important topic of the world agenda. Water is a strategic resource today. In the context of the packaged water industry; The aim of the thesis is to investigate the basis of achieving sustainable competitive advantage within the framework of resources. What is the basis of providing competitive advantage in the packaged water industry is the main problematic of the research. Why is water important as a strategic resource in part 1? How can the basis for competitive advantage in the water industry be explained in chapter 2 and 2? What are the direct / intrinsic bases of competitive advantage in the water industry in chapter 3 in order to reach the basic problem of the thesis with the literature research answers given to the questions? The analysis made in line with the question forming the main theme leads to the conclusion. Qualitative analysis was chosen as the research method of the thesis and data was collected by semi-structured interview method. For the arguments that the water industry can show in terms of providing competitive advantage; What are the direct / intrinsic bases of competitive advantage in the water industry with the arguments of the sources based opinion, in the framework of interviews with the top 11 executives of 8 firms operating in the industry? It was analyzed in the context of the question. As a result of the analysis, in ensuring the sustainable competitive advantage in the packaged water industry; It has been concluded that the firms' direct / internal bases, that is, the financial resources, physical resources and human resources, which are the arguments of the resource-based approach, and their opportunities to use these resources are effective.