Abstract (EN)
ABSTRACT: Banks in Kenya have adopted mobile banking (M-banking) technology in order to provide convenient and affordable banking services. In Kenya mobile banking was introduced in 2007 by Safaricom. Safaricom introduced M-Pesa which was the platform for mobile banking and all the transactions were operated through this innovation. The embrace of mobile banking in Kenya was so high that it was the leading provider of mobile banking services and its performance has been great compared to all neighboring countries. However, not many studies investigate the factors that may help the bankers to design mobile services, which are suitable for and adoptable by bank customers. This study fills this gap and examines a number of factors affecting the mobile banking adoption in Kenya. The results of this study will show effects in Kenya that are more applicable. Keywords: M-banking, Safaricom, Technology, M-Pesa, mobile phones, banking. …………………………………………………………………………………………………………………………
Author
Dr. Badru Abdullatif Ibrahim
How to Cite
Badru Abdullatif Ibrahim (Master Thesis). An Analysis of Adopting Mobile Banking in Kenya, 2015, Eastern Mediterranean University.
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