The effects of R&D and innovation on the marketing process and its contribution to technology

Globalization has brought many innovations with it. The policies, study and research methods, technology-based research, competence of researchers and techonology use skills of the countries that have achieved these innovations vary according to their wealth levels. These changes affect the income, quality of life and market conditions of the countries. The advanced technologies of developed countries are on the way to be a role model for developing countries. Nowadays, the importance of innovative thinking and working innovative is felt more and this increases the competition. The aim of this thesis study is to examine the relationship between the concepts and to determine its current situation and to investigate the efficiency of our country at the technology level as a result of the data examined by the document scanning method. In the thesis study, technological changes and developments from the past to the present have been emphasized. With the document scanning method, the data related to the subject were examined and the concepts of R&D, innovation and marketing were emphasized with the literature scanning method. The interactions of the concepts of R&D, innovation, marketing and technology with each other and their effects on each other in this process are examined. It is emphasized that the points dealt with in the competitive conditions and marketing activities in the market and the planning made for the consumers today is a more effective method in order to survive in the sector. In the first part, the concepts of R&D and Innovation are discussed, and in the second part, the studies in the field of marketing are emphasized. In the third part, the studies of R&D activities in our country are included, TURKSTAT data, European Innovation Score, Global Innovation Index and Trademark and Patent Authority data were analyzed and development plans were emphasized. According to the results obtained, it was concluded that studies were carried out to improve the current situation of our country, but the desired efficienvy could not be fully achieved due to the lack of sufficient technology level, and as a result, it was still not at the level of the developed country. Keywords : R&D, Innovation, Technology, Marketing