Art, Culture and Event Centers that Raise City Awareness and Outcome on City Brand: The Case of Lüleburgaz

Many theoretical types of the research argue that art, culture, and event centers have crucial importance on cities for attractiveness and effectiveness. Moreover, it is very evident that art, culture, and event centers play significant roles on the people awareness; developing art, culture, and event centers have the potential to increase the feelings of the personal responsibilities, the awareness of development policies for the cities, and the awareness of the governments to provide current needs of the contemporary city. The globalizing world enforces cities in a competitive environment. The greater part of the cities is attempting to accomplish in the challenge of urban quality by incorporating non-physical components such as culture, economic, social aspects, and activities through some of the new strategies. “City Branding” is one of the most important approaches to be able to reach for the challenge or hold the current rank of urban quality of the city. Most of the contemporary cities are trying to increase their attractiveness by being a brand city to promote themselves. However, art, culture, and event centers are a vital tool for promoting the city. In this sense, the main aim of this study is to measure the effectiveness of art, culture and event centers on city awareness and determining the outcomes on city branding. This study firstly explains the theoretical reviews on the effectiveness of art, culture, and event centers on city awareness by presenting the definitions and showing the examples. Moreover, this thesis evaluates the outcomes of art, culture, and event centers on branding the city while defining the city branding, its process, evolution, and application procedures. After these reviews, the importance of art, culture, and event centers on city awareness and the impact of city branding will be clearly understood. This study argues that the proper attitude for developing cities is to focus on the incensement of qualities of art, culture, and event centers to attract the locals and tourists and create feelings of the personal responsibilities, the awareness of development policies for the cities, and the awareness of the governments to provide current needs of the contemporary city. Besides, it will become clear that city branding is a necessity for today’s developing cities. In the light of the data gained from literature, the level of city brand of Lüleburgaz is criticized according to the effectiveness of its art, culture, and event centers as a strategy on creating city awareness. Lastly, the founded components of the centers that directly affect the city awareness have been evaluated at the art, culture, event centers of Lüleburgaz to determine the effectiveness level of the public place, the awareness level of its users, and the possible outcomes for being the branded city.