Banka işlem verileri kullanılarak konum-zaman bazlı harcama tahmini

Making an accurate "next place and time" prediction for an individual bank customer's credit card expenditure opens up profit opportunities for a bank. Working together with retailers, a bank can offer targeted campaigns to customers, potentially resulting in higher pro ts and better customer satisfaction. We propose a data mining approach to predict whether a bank customer will make a credit card expenditure in a given geographical area and time interval. We analyze a one-year dataset of a commercial bank. Besides features related to demographic, financial and product usage information of the customer, we include behavioral features with respect to location, time and purchase category. In addition, we introduce proximity features that measure the distance between an input parameter and the past transactions of the customer in terms of location and time. By testing six data mining algorithms with respect to five performance measures, we predict the expenditures with an accuracy of 92.81% and 40.5% f1 score in datasets generated with different locations and time intervals using a sample of 10.000 customers. We present the effects of the features in the prediction performance and observe that spatial features play the most critical role in the prediction, followed by temporal features such as time between transactions. We also conduct a sensitivity analysis on prediction radius and time interval and observe significant changes in prediction performance and feature effectiveness.