Recently Added Theses
View AllEkom-Eczacıbaşı'nın Rusya piyasasındaki pazarlama stratejileri
With Russia's opening to the market economy, many Western countries began trading with Russia. From the beginning, Turkey, being Russia's neighbour country, benefited from deals such as the natural gas deal. This market research was undertaken to analyse the possibility of Ekom- Eczacıbaşı's entry to the Russian market on an established base. This study has three parts: Country Analysis, Market Audit & Competitive Market Analysis, and Preliminary Marketing Plan. The analysis provided supporting evidence that the entry of Ekom-Eczacıbaşı will be successful.
Bir Koç Holding / FİAT Sp.A. iş ortaklığı olan TOFAŞ'ın stratejik yönden incelenmesi
ABSTRACT: Tofaş, the leader of the Turkish automobile market, has been audited from a point of view of strategy, structure, process and managerial philosophy. Reaching excellence before the upcoming EC Customs Union is vital for Tofaş's strength in competition. This will be achieved by bringing together the characteristics mentioned above in a complete and complementary manner defined as "tight fit". Tofaş as an analyzer; that means a fast and efficient mover, should reach economies of scale in production in order to compete in the rapidly growing European automobile market. This depends on the stability and growth of the Turkish economy and consequently the income per capita. This will increase the aggregate demand for automobiles. Also by changing the Government and customer perception of automobiles from luxuories goods and investment instruments to durable consumer goods will lower the tax burden on automobile sales and increase the domestic automobile demand. Ultimately, the supply of the economies of scale and the increased demand will intercept in a much higher equilibrium point where Tofaş can generate the needed sources to maintain it's market leadership and compete within the EC Customs Union.
Sermaye arttırımlarının hisse senedi fiyatları üzerindeki etkileri
Abstract The theories regarding the effects of equity rights issues on stock prices are grouped into three categories as "no price effect", "positive price effect" and "negative price effect". Studies on efficient capital markets, like the USA indicate that the equity rights issues have a negative price effect on stock prices. This empirical study, based on 55 equity rights issues of 36 distinct companies traded in the Istanbul Stock Exchange (ISE) between 1989 and 1994, investigates the effect of equity rights issues on stock prices in Turkey. The study shows that no generalized significant conclusion can be made about the effect of equity rights issues. The effect is further analyzed by classifying the subject issues according to their sizes, and classifying the companies as "more reputable" and "less reputable" according to the common belief in the market. This analysis shows that the market reacts significantly positive to the issues of "more reputable" companies, and significantly negative to the issues of the "less reputable" companies, whereas the issue size has no significant effect. m
BMW müşterilerinin tüketici davranışları ve stratejik pazarlama önerileri
ABSTRACT The scope of this project is to analyze the strategic marketing implications based on the consumer behavior of BMW customers. Their attitudes toward their cars, and the service provided to them are examined. As a result of this analysis, specific marketing strategies are recommended to BMW Turkish distributor BORUSAN, the dealers - KOSÎFLER OTO, MEGA OTOMOTİV, BETA OTOMOTİV - and the authorized service centers. Throughout the report "the company", or "the organization" refer to the above mentioned firms. The study mainly focuses on four issues: 1) Complex Decision Making of potential BMW customers 2) Evaluation of pilot consumer survey regarding the satisfaction of old versus new BMW owners 3) Adaptation of the SERVQUAL model, developed by V.A. Zeithaml, A. Parasuraman, L.L. Berry, to the product, and service offered to the BMW owners 4) Marketing recommendations to the related companies In order to generate customer-oriented marketing recommendations for the related companies, a market study based on exploratory research is conducted among the dealers, and the BMW owners. IllIt is concluded that effective communication is required from the companies so that customers know what to expect, and service providers know what is expected of them. IV
Konserve ton balığı piyasasında tüketici davranışlarına ilişkin bir uygulama: Süperton
ABSTRACT Careful monitoring of consumer behavior of the consumers has become a crucial tool for companies to gain competitive edge in this century. The common characteristic of the market-oriented companies is the satisfaction they provide to their customers. In this spirit, this thesis consists of four main chapters in which a company in Turkey and its marketing experience are examined. The first chapter consists of information about the canned tuna fish market, the company (Kerevitaş), and the canned tuna fish product of Kerevitaş (Superton). In the second chapter, a survey which intends to assess various aspects of consumer behavior is discussed. The research methodology which was used, data analysis, and the findings are presented. The survey deals with three issues that are related to the advertising, pricing, and distribution functions in the canned tuna market. The major purpose of the survey was to gain more insight about the purchasing and consumption patterns of canned tuna fish in general and perceptions of three major brands in terms of some key attributes in particular. The third and the fourth chapters contain the conclusions of the survey and the recommendations, respectively. Ill
İstanbul Menkul Kıymetler Borsası'nda zamanlama ve ekonomik indikatörler
This study consists of three parts. In the first part Istanbul Stock Exchange (ISE) is introduced and general information is given about history, structure, trading rules and regulations. In the second part, an analysis, of to which degree an investor should have a predictive ability in order to beat a buy and hold strategy, is made. In the third part some plausible economic indicators which may improve investor's investment decision, are introduced. / III