Effects of public relations on customer satisfaction and quality services in the banks

The aim of this study is to handle "the Semce Quality and Public Relations in the Banks". The effects of public relations on service quality and customer satisfaction in the banks are examined. The study includes four chapters. In the first chapter, basic concepts on service and service quality are discussed. In the second one, the concept of customer satisfaction and the approaches related to it are mentioned. In the third chapter, the general theoretical framework on public relations to service quality and customer satisfaction in today's- banking understanding are put into question. In the last, and the fourth chapter, a survey on measurement customers perception associated with service quality in bank services takes place.