Effect of new patient welcome services as a practice of public relations on corporate reputation: A review public hospitals

The perception about hospital of patients who are under psychological pressure due to illness and patients' relatives is an important part of hospital communication management process. Eliminating of health problems is one of the main factors of perception which will occur about hospital. A patient with a solved health problem can have a positive towards the hospital received treatment and the patients' loyalty can be strengthened. However, solve the health problem cannot be considered entirely as a sufficient factor in the formation of a patient satisfaction. Besides the elimination of health problems, the process of getting healthcare also can be effective in the perceptions towards hospital. The elimination of health problems occurs only a part of health services. From the entrance to the hospital, it is possible to find other pieces of this satisfaction of hospital at the advisory unit, the established communication with a physicians and allied health staff and physical design of hospital. Therefore there is a significant impact of new patient welcome services besides treatment of disease to have positive feelings of patients and patients' relatives. This study deal with that new patient welcome services in public hospitals either affects perception of their patients to the hospital or not and besides what level of impact that. Therefore a questionnaire that measures new patient welcome services and perception of hospital has been created at first then data was collected from seven hundred people in Turkey's twelve cities which was chosen by simple random method, abiding by this questionnaire. As a result of analysis "new patient welcome services" can be divided into five main factors such "Cleaning and Hygiene", "physician", "Counselling and Guidance", "Assistant Health Staff" and "Physical Guidance". It can be concluded that a in the regression analysis performed the new patient welcome services that expressed in accordance with these factors affects the perceptions about hospital.