The analysis of impact of the rating scores of firms in Borsa İstanbul corporate governance index on brand value

The aim of this study is to analyze the impact of the corporate governance rating scores and performances' of fırms in Borsa Istanbul Corporate Governance Index on their brand value. Measured in the scope of corporate governance rating, shareholders, public disclosure & transparency, stakeholders, board of directors and overall score for corporate governance are analyzed individually in order to find out the impact on brand value. In the literature review, firstly emergence and development of corporate governance is researched and mentioned. Then, sources about brand, brand value and brand valuation are studied and given place in this section. The result of this study shows that shareholders and current year's public disclosure & transparency ratings has significant and positive effects on brand value. Analysis of other principles are not provided enough significance