The effect of leisure involvement on leisure satisfaction and loyalty: A study on fitness centers in Eski̇şehi̇r

ABSTRACT People's needs and expectations are changing with developing technology. As these needs and expectations change from person to person, the determination of individual involvement profiles are also gaining importance. Especially in fitness sector where there is intesive competition, fitness centers must determine their customers individual involvement profile. Because involvement is formed as one of precursors of loyalty. Therefore, the aim of this study was to examine the impact of leisure involvement on leisure satisfaction and loyalty for participants of fitness centers. The findings indicate that the fitness center participants' leisure involvement have an impact on leisure satisfaction and loyalty. The result also revealed that leisure involvement, leisure satisfaction and loyalty were found to be significantly varied according to demographic characteristics of participants. The result of this study offers guiding implications to determine individual involvement of customers for fitness center managers and leisure researchers. Key Words: leisure, leisure involvement, fitness center, leisure satisfaction, leisure loyalty