The investigation of brochure desi̇gn and pri̇nti̇ng

Brochure is a printed material which is used to introduct a brand, productor a ministry that wants to attractattention.The most important according to a magazine or a banner ; despitete brochure is consumed in a short time it is the most used graphic design product. İn a brochure the main purpose have to be given in a very short time to the targetted population. With this characteristics brochure has a different place the nother graphic design products. For this reason an effective brochure design and printing need swill be explained inside this study. During a brochure design deciding the formation of a brochure is very important. The legibility of the brochure, targetted population, instutional colour etc. Are the knowledge that we should learn before beginning to design a brochure. A brochure has to change an idea and be able to sell the main message with its appearance and contents. The first page of a brochure that we call as cover sheet has to atractattentıon and guıde the reader into other pages. Because of that the slogan is the main factor of a gıven message. For thıs reason a brochure is an important printed material for introduction of a productor a ministry. At first graphic design and graphic design principles are discussed in this thesis. After that, invention and history of advertisementand brochure are ın vestigated, the contetnts and the variations of brochure has been told. The paper assortment sand brochure folding types are mentioned. At the last parts of the study the digital programmes and printing systems for designing brochures are mentioned. Finally the suggestions about what we should do and what we should be careful about while designing a boruchure are given.