Çoklu tercih ilişkileri ile entegre SWOT analizi ile Marmara bölgesi organize sanayi bölgelerinin lojistik stratejlerinin seçimi

Today, organized industrial zones have a major role in the economic and industrial improvement of our country. It would be right to advance with appropriate strategies to ensure the continuous improvement of these places. Current situation analysis is required to determine the right strategies. In these regions where industrial activities are so intense, logistical activities should be emphasized in order to carry out activities such as transportation, storage, customs, packing, distribution of the product / service resources in a controlled and effective way. The aim of this paper is to apply SWOT analysis by presenting a new group decision making (GDM) approximation which takes multiple preference formats and incomplete preference formats into consideration and associates several formats of evaluations into one uniform group decision by means of fuzzy set theory. The Marmara Region Organized Industrial Zones (OIZs) were chosen as the application area of methodology and weights of SWOT groups, factors and sub-factors were acquired by using multiple preference relations and incomplete preference relations techniques. By means of SWOT matrix, alternative logistics strategies are developed and by using multiple preference relations technique with TOPSIS methodology best strategy for the logistics development of Marmara Region OIZs has been chosen. Evaluation model of the study has four main groups (Strengths, Weaknesses, Opportunities, Threats) and there are 12 factors under the SWOT groups and 38 sub-factors under the SWOT factors. As a result of the evaluations, Strengths group seems with the highest importance level than the other groups. "S22: Border gates to be closer to the production centers" seems with the highest importance level among the other factors. When we look at the importance degrees of alternative strategies, "WO1: Strengthening of the OIZs infrastructure and making the connection routes to the main transportation arteries" has chosen as the best strategy for the logistics development of Marmara Region OIZs.