Consumer preferences in product choice
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2013
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Abstract (EN)
ABSTRACT: Marketing Management is a tool used by most leading world companies due to its ability to improve overall efficiency, find most efficient solutions utilizing both internal and vendor market opportunities with aim to increase profitability. Marketing management absorbs latest achievements in the areas from the world of practice, science, computer science and cybernetics, management and economics to psychology. Thesis will analyze activities directed toward establishment, maintenance and strengthening mutually beneficial transactions with target buyers segment. This paper work is going to perform marketing research and identify the customer preferences in product choice. Case study of cellular communication companies located in Kazakhstan. Keywords: Marketing Research, Cellular Telecommunication. …………………………………………………………………………………………………………………………
Author
Adilzhan Assanov
How to Cite
Adilzhan Assanov (Master Thesis). Consumer preferences in product choice, 2013, Eastern Mediterranean University.
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