Cross modal usage in audio visual syncronization for communicaiton design

In todays modern platform of new visual communication, the usage of audio-visual media is an indispensable union. The viewers and users prefer the remarkable and memorable ones rather than the reasonable and necessary ones. Now most of the music concert stages include large visual displays, even the smallest banner in a random site has a motion graphic or sound, the motion picture soundtracks are demanding as the movie itself, most of the music artists and bands have a DVD album on the market and potentially developed brands use LCD screen based audio-visual street advertisements rather than the graphics related billboard media that we use to know. All these designs and ideas are prepared with precise methods and in perfect synchronizationfor keeping the audience interested and keeping the design memorable. This thesis researches how this union effects the human and the perception, as well as the usage of audio visual synchronization in media and visual communication. The last section results the topic containing various tests and its effects about perception and response, run on groups of people with the examples of audio&visual elements in sync and out of sync.