Consumer behavior in inflationary environment from the perspective of behavioral economics

Although behavioral economics is a new branch of science in the world and much newer in our country, studies on the subject are increasing day by day. This study provides an example of behavioral economics dealing with how people make decisions. The human that we know in real life has many aspects such as psychological, social, religious, economic, and spiritual. The main purpose of this study is to reveal the concept of the human being rejected by mainstream economics. The second aim of the study is to provide information about the existence of the relations of economics with other sciences in order to change the rejection of these relations. Keywords: Behavioral Economics, Consumer, Inflation, Decisions, Survey