Değişen Turizm Trendleri ve İncili Restoranların Müşteri Profili

Tourism trends are transforming and regenerating at a mind-boggling pace. Changing and diversifying life styles cause modern day people to alter their expectations towards the tourism industry each following year. Choices of tourism diversify completely by the intensive use of internet thus, bring the necessity for companies to market themselves much more efficiently. Today, as in every sector, the businesses which promote their selves more efficiently collect more customers easier. This situation in a tourism company, proves the fact that the way a product is marketed is more important than the value of that certain product. Peoples’ expectations of travelling are also changing at a fast pace. While holiday meant staying at hotels, resorts and sunbathing on a beach, now, the emergence of culture tours have fashioned sightseeing tours and historical travels with the guidance of tour guides. In recent years travelling trends diversified dramatically and gastronomy tourism sits on the top of the list. People now wants to be a part of gastronomy tours not just to eat but to learn the local culture and to experience the whole concept; observing the chef and the whole cooking process in the kitchen behind restaurants. It is known that an average gastronomy tourist spends one and a half times more money than a regular tourist. In Turkey, thanks to Incili restaurants which became popular in recent years, there is no point risking in choosing a restaurant to eat any longer. A gastronomy guide council of experts in their fields, whom can objectively comment on demands of consumers had been formed. These experts of a hundred who are known in the global gastronomy community for their gourmet sense of taste and being trusted for their pellucid evaluation visit various restaurants in the country systematically and gives scores based on their evaluations based on criteria such as taste, cleanness and service. This case attracts tourists’ attention and encourage them for gastronomy tourism. The purpose of this study is to examine the changing tourism trends and customer profiles of Incili Restaurants. For this purpose, in Turkey having 5 inci, Sunset, Mikla, Neolokal, Od Urla and Maça Kızı on TripAdvisor internet platform in online customer reviews Leximancer software program using the customer profile of the Incili restaurants with qualitative content analysis method has been determined and analyzed. When the comments made to restaurants in the study were examined, the flavor theme was found to be the theme that customers talk more than other themes. Accordingly, 'flavor' (267 reviews), 'menu' (64 reviews), 'quality of service' (136 reviews), 'location' (209 reviews), 'service' (124 reviews), 'price' '(97 reviews),' wine menu '(56 reviews). Keywords: Tourism, Tourism Trends, Incili Restaurants.