The mediating role of religious attitude in the effect of death anxiety on luxury consumption tendecies within the framework of terror management theory

Every living being will taste death one day. Death is an inevitable end for all living creatures. However, only humans are aware of this. Death, which causes tension when it comes to mind, affects people's behaviors and choices. Terror Management Theory is a psychological theory that explains how people cope with death. According to the theory, people can buffer the anxiety arising from the awareness of the inevitability of death either by clinging to their cultural worldviews or by bolstering their self-esteem. The aim of this study is to examine the mediating role of religious attitude in the effect of death anxiety on luxury consumption tendecies within the framework of terror management theory. In this study, the mediaitng role of religious attitude in the effect of death anxiety on luxury consumption tendencies, in terms of terror management theory, was applied to 301 people using an online survey technique. The analyzes were conducted using SPSS and AMOS programs. This study contributes to the literature by examining the mediating role of religious attitude through a Muslim sample.