The effect of demographic factors and green product perception on purchasing intention: An application in Çorum province

Environmental divisions where globalization occurs make the divisions more sensitive to commissioning. The fact that it becomes an inextricable situation along the environmental enclosures scares people about the future. All properties and businesses play a big role in preventing this situation. By continuing to bring together in the globalizing world, they have tried to harm nature, reduce waste, and apply new strategies for a good world to future generations while making sedentary production. With this beginning, a research was conducted on consumers living in Çorum province on their purchasing preferences with green products. In order to carry out this research, electronic questionnaires and face-to-face questionnaires were applied to 423 people. The data collected in the research were analyzed with the SPSS 26 program. The analysis obtained during the analyzes was independent, sampling t-test, regression, and reliability analysis were carried out. According to the results of the research, functional quality, which is one of the sub-dimensions of green product perception, did not vary according to gender, and the scores they got from the social emotional, finding and purchasing sub-dimensions differed according to gender. It turns out that the sub-measures of the green perception product do not differ in terms of marital status, age, and monthly income. It has been observed that perceptions of green products have a use on purchasing methods.