Relationship of experiential marketing approach and corporate image

Profitability by satisfying customer and needs and wants, brings various kinds of challenges in the complex and competitive environment. Long term profitability becomes real by sustainable customer relations. To obtain this ,companies must use different methods.Experiantial marketing can be called as new stage, in addition the stages of marketing phases, as production, selling and marketing concepts.Nowadays, it?s argued that, consumers are not only buying goods and services for their utilirian functions, but also for their hedonic properties. For creating a holistic experience, experiential marketing, provide customers not only use the product or services, but also help them for their development of cognitive status and acquiring unforgettable memories. Corporate image is the impressions and ideas of the customers, employees, shareholders about the company. For obtaining sustainability of the company, customer loyalty and reaching resources; corporate image is becoming strategic asset and plays cruical role in the competitive environment. Experiential marketing plays great role as well as methods and tools of marketing communications, during construction of corporate image. Corporate image will be differentiated in the mind of consumers who are experiencing company, product and services with unforgettable memories and new informations. Especially contribution of multiple effects of social communication platforms, ideas and experiences are easily and quickly shared and positive image of the company spreads between customers in the same parallel. Keywords: Experiential Marketing, Sense, Feel, Think, Relate, Act, Corporate image.