Destination Image of Famagusta Walled City: Travelers’ and Local Stakeholders’ Perspectives

The existing investigation has reassessed the former studies which are implemented by the researchers and investigators about destination image and its attributes. As for assessing, the questionnaire has been specifically designed to test the impact of destination image attributes (unique image, cognitive image, and affective image), first, on the general perception of travelers by the destination, assessing the impact of overall image and lastly on the tourists’ future behaviors which are intention to recommend and intention to revisit. The study has been developed based on the existent model that has been surveyed by the researchers. However, focusing on destination image and its attributes of Famagusta Walled City are the originalities of this study. The data has been collected from Famagusta Walled City and the respondents were incoming tourists. The results of this study show that except cognitive image, other destination image attributes that are affective and unique image have an influence on overall image of the destination. Regarding to the tourists` future behaviors, both intention to revisit and intention to recommendation has been supported. Keywords: destination image, cognitive image, affective image, unique image, future behavior, Famagusta Walled City.