Theory of planned behaviour and ethic in digital piracy

Digitalization makes each field effect feel more and more intense. From Competition to communication; it has a profound effect ranging from health to social area. In the meantime, the numbers of digital products and amount of sales have reached considerable levels in terms of global and local economy. A digital product is a product with 0 and 1 encoding systems formed in digital format. Digitalizations, while providing great benefits, revive important problems too which is called "Digital Piracy" on the one hand; sharing and distribution of unauthorized use of copyrighted software or various digital products. In this study, it's aimed to analyze and describe the Turkish computer users' factors that influence behaviors related to digital piracy in the context of the theory of planned behavior and ethical models that make up the integrated model. In the interest of the research, relational research model was used to reveal the relationship between variables and to show the relationship. Structured questionnaires were used in obtaining research data; research units were easily sampled and single and multi-variable statistical analysis methods were utilized in the analysis of research data. In the testing of research hypotheses, structural equilibrium model and path analyses were used. Once survey results are examined; it is seen that habbit, the additional factor of the model and the perceived behavioral control factor does not affect the behavior of the individual; attitude and subjective norm factors influence intention and intention factor affects the behaviors of the individual. In the context of general ethical theory, perceived benefit factor forming the teleological ethics does not affect the intention of the individual; but it affects the attitude with the perceived risk factor. It is also accepted that the moral obligation and justice factors forming the deontological ethics affect the subjective norm and the moral obligation affects the intention of the individual. Key Words: Digital Piracy, The Planned Behavior Theory, Ethic Theory