Effects of dynamic identity design on branding process

The place and importance of visual and corporate identity in branding are now understood in today's business world; it is necessary to bring the concept and subject of dynamic identity to the agenda and to allow this new design trend in our country. The importance of this research and its contribution to the field; to provide resources to designers and researchers who are interested in dynamic identity designs, to make researches about the thesis and at different depths and to make the subject more open for further development. Another purpose of the study is to show the effects and contributions of corporate identity designs on brand and branding. What is corporate identity and dynamic identity? What is the history of dynamic identity? What do brand, branding and branding processes mean? What are the systems of dynamic identity components? How and what could be the effects of dynamic identity on branding?. In a sense, I planned to do analytical / analytical research with evidence-based literature studies. In the interview technique with designers, I used open-ended question items. I did a concept scan on open-ended items. In some places, I mentioned footnotes and I used direct quotations. In my research; In order to ensure that the data confirm each other, it has been tried to provide diversity, and comprehensive information on the subject by collecting data from different sources as much as possible and thus, it is aimed to increase the reliability. Keywords: corporate identity, static and dynamic identity design, dynamic identity systems, brand and branding process…