The Marketing communication methods used by SMEs in the process of expansion to foreign markets and an application to marble sector

ivABSTRACTTHE MARKETING COMMUNICATION METHODS USED BY SMEs IN THEPROCESS OF EXPANSION TO FOREIGN MARKETS AND AN APPLICATIONTO MARBLE SECTORAyşe AYGÜN ÖZGÖZDepartment of ManagementAfyon Kocatepe University, The Institute Of Social ScinencesJuly 2005Advisor: Ass.Prof. Yusuf KARACAIn this study, the marketing communication methods used by SMEs in the processof expansion to foreign markets have been examined, SMEs and marketingcommunication subjects has been discussed in theory to analyze these methods. Inaddition to this, the methods used to expand foreign markets and marketingcommunication methods used by SMEs have been discussed. Results of thequestionnaires filled by SMEs participated to 11th International National Stone andTechnology Fair has been analyzed. The results of this study shows that the mosteffective methods for SMEs to expand foreign markets is Direct Marketing and the mosteffective marketing communication methods are international fairs and internetmarketing.