The effect of satisfaction on customer e-loyalty in an e-commerce site

In parallel with technological developments, within the scope of e-commerce processes, which have an important place in today's commercial life, the concepts of customer satisfaction and customer loyalty which are important in traditional trading processes come to the fore. These two concepts, which are similar in essence with traditional customer satisfaction and traditional customer loyalty but differentiated in terms of the factors they are affected, constitute the main subject of the research conducted. Within the scope of this research, which considers the importance of e-satisfaction and e-loyalty concepts in e-commerce processes as the main argument, an analysis was conducted on the concepts of e-satisfaction and e-loyalty in an e-commerce website. It is concluded that it is extremely important in terms of trade processes.