Investment strategies of e-commerce startups

Our study consists of 5 main sections. In the introduction part, the purpose and importance of our study and contribution provided to the literature with our study are evaluated. The conceptual framework is included in the second part of our study. Here, comprehensive information about investment, strategy, financing models, e-commerce, and start-up concepts are included. In the third part, the sources of funding and the problems faced by start-ups in this regard are discussed. Start-ups and financing models are classified in Turkey and in the world. In this context, funding through angel investors, venture capital, crowdfunding, grants, incentives, and support are addressed. In the fourth part, characteristics of entrepreneurs, strategies to be implemented, team-financing relations, and investment practices are mentioned. The fifth section consists of the conclusion section. Here, we emphasized the results of our study, advice of angel investors to entrepreneurs, and the strategies to be applied in finding financing.