Marketing in educational institutions a research on determining the public relations activities of public and foundation universities in Istanbul for marketing purposes

With the globalizing world, there has been a significant increase in the number and type of products and services. This also increased the competitive environment in the product and service sector. Product and service providers in the industry have started to need various marketing and public relations activities in order to survive and gain competitive advantage. Marketing and public relations activities are often used together due to the greater effect on the target audience. The fact that marketing and public relations act with common goals and strategies led to the emergence of public relations for marketing purposes. Public relations tools and methods for marketing purposes were created by making use of both public relations and marketing fields. Today, it is possible to say that there are many product and service providers that carry out public relations activities for marketing purposes by using these tools and methods. When the relevant literature is examined, it is seen that such activities are being used in the education sector, which is a service type. This thesis study aims to describe public relations activities of public and foundation universities operating in higher education for marketing purposes. In this context, public and foundation universities in İstanbul, which has the highest number of universities, have been selected as research areas. In this research, face to face interview technique was used and in this context, the department responsible for the promotional activities of the relevant universities were interviewed. The data obtained as a result of the research were interpreted through tables in the study.