In e - commerce consumers' purchasing behavior and preferences that influence factors; a study on e - commerce sites

This study is rapidly developing in our country and all over the world e-commerce sector in consumers' purchasing behavior and preferences survey and analysis methods have been studied for its effects on these findings were interpreted and implemented. We study the purchasing behavior of consumers perceived e-service quality, perceived value, customer satisfaction, customer trust, e-loyalty and e-stickiness of the concepts in the study, the effects on the purchasing process can be observed. The study focuses on two main themes. First, perceived e-service quality dimensions, perceived value, customer satisfaction, customer trust impact; second, perceived value, customer satisfaction, customer trust on e-loyalty and e-effects on the E-Stickiness. In the related literature, the perceived e-service quality dimensions, perceived value, customer satisfaction, customer trust, e-loyalty and E-stickiness found in studies that examine the effects of adhesion. What they have done within the past one year in the study from the consumers shopping e-commerce site were asked to evaluate. Prepared the survey on social networking sites, through e-mail were shared, and achieved by the method of example 373 were filled by people in an easy way. For all scales used in the study as a priority in the analysis part of the reliability and validity analyses were carried out in order to test the hypothesis and then the relationships between the variables predicted in multiple and simple regression analyses were applied. It is seen that the predicted relationships are largely as a result of this analysis. These findings, especially where the competition is more intensive e-commerce sector is of great importance.