Exploring effective digital marketing strategies for a newly founded educational consultancy: Saneh consultancy services

This thesis critically explores the impact and potential of digital marketing strategies within the education industry, with a particular focus on an educational consultancy, Saneh Consultancy Services. The study delves into the understanding of digital marketing, its importance, sub-disciplines, and applications in the education sector. A comprehensive case study offers insights into the existing digital marketing efforts of Saneh Consultancy Services, further developing and implementing an improved strategy. Through methodical data collection and analysis, the research reveals how effective digital marketing can enhance brand awareness and client acquisition for educational consultancies. Despite extensive research on digital marketing in education, there is a noticeable gap in studies specifically focusing on newly established educational consultancies, which face unique challenges in building visibility and client trust. Results are critically compared with existing literature, fostering a broader understanding of practical implications. The study highlights the benefits, challenges, and best practices of digital marketing within the education industry, providing valuable insights for future research and practice.