Exploring the factors influencing users adoption of cryptocurrency

Digital currencies have attracted the interest of investors, investment industries, regulators and consumers globally. The current study explains the factors that affect consumer satisfaction and their perception towards acceptance of cryptocurrency in Türkiye. Moreover, this research is using constructs of Technology Acceptance and Unified theory of acceptance and use of technology models. This study has two significant findings. Initially, it unveils the important role of government in influencing and changing people's behavior to adopt cryptocurrency. When the government support is high on an innovation, it is more likely to be accepted in the society. Therefore, government support strongly influencing decision making of people and there is a direct relation between them. Furthermore, it describes the crucial role of social influence in changing perception of people towards accepting cryptocurrency. Among all the constructs, social influence had the strongest effect on government support consequently changing behavioral intention of people. Accordingly, it indicates if cryptocurrency is accepted by peers then it is more likely that people will adopt it in daily life.