Factors Affecting Mobile Banking Usage Among EMU Student

Mobile banking has helped students to execute several transactions more swiftly and comfortably without needing to often visit the bank. The popularity of these services needs more findings to be carried out about their usage. This study aims to identify the elements that affect EMU students’ use of mobile banking. It is also set to examine if the factors positively or negatively affect the use of the service. To create the model for this study, five distinct factors were chosen from numerous academic models on technological acceptability. The study incorporated perceived security, perceived cost, awareness, PEOU, and social influence as the independent variables. To achieve these objectives, the study used a questionnaire as a quantitative research tool to gather information from 217 participants drawn from Eastern Mediterranean University students. The responses were coded and analyzed using IBM SPSS 20 software. The study found perceived security, awareness, PEOU, and social influence to affect mobile banking usage positively and significantly among EMU students, while perceived cost was removed from the factors since its Cronbach’s Alpha coefficient was not up to the normal threshold of (0.6). According to the analysis, the research indicated that the above factor had a significant positive impact on EMU students’ usage of mobile banking. This may be because of the confidence they have in their banks to supply adequate security, awareness, and easy-to-use websites and applications. Even while mobile banking is convenient for many, the minority who are skeptical of the system should be persuaded to change their minds. Banks must also consider all other aspects affecting mobile usage and devise ways to meet their needs and expectations. Finally, future studies can make use of demographics like age, culture, income level, etc., as moderators in mobile banking research.