Factors Affecting the Use of Internet Banking; the Case of Northern Cyprus

ABSTRACT: The purpose of this study is, investigating the affecting factors of adopting individuals’ internet banking with adding trust and perceived web security variables. For this purpose nine hypothesis has developed as part of research model. To collect data survey form has been prepared and has been applied in Turkish. Useable data has been attained from 199 acquired surveys. Acquired data have been analysed with SPSS 18.0. In accordance with the statistical analyse results; it is determined that perceived ease of use upon perceived usefulness, perceived usefulness upon trust and in addition trust, perceived usefulness, perceived ease of use and perceived web security separately upon intention to use have an positive and meaningful effect. As a result of the analysis is a customer satisfaction positive effect to word of mouth. Keywords: Word of mouth, customer satisfaction, internet banking. ……………………………………………………………………………………………………………………………………………………………………………………………………………………