Factors Influencing the Loyalty of Eastern Mediterranean University Graduates

ABSTRACT: The aim of this study is to determine factors affecting the overall perceptions and experiences of the Eastern Mediterranean University alumni. The objective of this study was to measure how satisfied the graduates were with the level of communication and education they experienced their studies on a demographic and attitudinal basis. This study is based on the case study conducted through the quantitative research methodology by using the survey method with new EMU graduates. One of the most prominent issue was that of fairness among the issues raised from this research. Students believe that occasionally, their course instructors may not be fair or treat their students as ‘equal’ when grading. This may lead to the lack of self-esteem in students, affect their sense of belonging and directly impact their studies. The results of this study also indicate that students require additional support and that the necessary facilities should be in place from the very beginning of their studies, ensuring they have the support and facilities, they require in place for them to achieve a sense of belonging and the channels to voice their needs. It indirectly indicates that instructors also require additional support when it comes to interpersonal communication and some teaching skills. Keywords: Loyalty, Alumni Satisfaction, Sense of Belonging, Perception, University Graduate.