Factors influencing purchase of digital electronic devices from the market in the North Cyprus: An empirical study

ABSTRACT: With the development of technology, digital devices and products is increasingly common nowadays. People can search for and buy new digital products much more conveniently and efficiently than older one. In fact, the number of people who choose new digital products is continuously increasing. This dissertation is concerned with the factors that affect Cypriots‟to purchase of Digital Electronic Devices from the market in the north Cyprus”. This research uses a mixed methodology, which includes quantitative and qualitative methods, and the information has been collected by questionnaire and interview. A total of 197persons from different parts of the world responded to the survey and 11individuals were interviewed. The information gathered in the research is analyzed in comparison with relevant literature. Some key factors were defined by reviewing the relevant literature: including price, convenience, new technology, bias, design, advertisement and service. These factors provide a structure to research in this dissertation and enable some new factors to be found. Keywords:Digital devices, selection criteria, North Cyprus economy, Factor analysis. …………………………………………………………………………………………………………………………