Graphic design and semiotics of movie posters examination from perspective: Hayao Miyazaki movie posters example

In this study, selected movie posters of anime movie director Hayao Miyazaki were analyzed using the fields of graphic design and semiotics. In the study, the graphical features of movie posters belonging to the anime genre are revealed and the analysis results are presented regarding the indicators included in the poster design and for what purpose they are used. The aim of the study is to reveal how meaning is conveyed in the context of graphic design by revealing the characteristics of the poster design of an anime movie. In examining the posters that constitute the sample of the study, the common and different points of animation and anime techniques are revealed by examining the message that the poster wants to convey through the indicators. The study also conducts a detailed literature review about the history of the genres in question and focuses on how and with what indicators the posters convey the characteristics of these genres to the design. In the study, the posters of the anime of the famous director Hayao Miyazaki, who is especially known in this field, are discussed in terms of graphic design principles, and the narrative and the structure of the narrative in the poster designs are discussed through technical creators / technical indicators such as the use of people, the use of color and time; A situation determination is made. In the study, with the support of graphic design, it is examined whether complete and clear information about the content of the films is conveyed through the posters of the anime. Regarding the posters of the films of director Hayao Miyazaki, which constitute the sample of the study, the data obtained as a result of the analysis, the contents of the films and the message they convey, and the design determinations and regarding the designs of the posters are included in the conclusion section.