A content analysis on corporate social responsibility of fortune 500 Turkish companies

Today, as a result of the rapid changes that occur due to globalization and the awareness of the society, businesses have responsibilities not only to the shareholders, but also to a wide group that includes all stakeholders, apart from producing goods and services to make profit. Businesses implement practices that will provide social benefits in order to be successful in a competitive environment with rapid changes and to survive in the long run. Internal and external environmental analyzes made in the strategic management process allow businesses to know all their stakeholders in terms of corporate social responsibility and to understand their responsibilities towards them. The aim of this study is to examine the corporate social responsibility approaches of the companies that have been able to enter the Fortune 500 Turkey list under the headings of mission, vision and corporate social responsibility, to show the prominent dimensions of this approach and to present the point reached today from a strategic point of view. The reason why the companies in the Fortune 500 Turkey list were selected in the research is that they have the highest income and thus the resources that will provide social benefit, operating in different sectors in Turkey. As a result of the study, the fact that the number of businesses that do not include mission and vision statements on their corporate websites is quite high, which shows that the strategic importance of these statements is not taken into account by many businesses. In the analysis of the dimensions of corporate social responsibility in the mission and vision statements of the enterprises, it has been determined that both the economic aspect of the society and the social and environmental dimension are at very low levels. When we look at the corporate social responsibility disclosures of the businesses, the fact that the companies that do not make any disclosures are more in number shows that they remain quite passive in revealing their corporate social responsibility awareness. Keywords: Strategic management, Mission, Vision, Corporate Social Responsibility, Content Analysis