Furniture production system and design policy proposal for trademark of Ankara Siteler

The aim of this study is to propose a design strategy for the furniture design problem and give suggestions on how Siteler can become a trademark, by studying the production properties of Siteler furniture industry.In this study, the historical development of furniture, how and to what degree it is modernized and brought to today?s scene is explained. As much as furniture is a considerable part of human life, it is also a wide resource for spaces and designers.Furniture producers and companies are in competition for years as they know the importance of furniture. This chain which is growing day by day enables us to meet very famous brands together with it, and it also accommodates companies that only function in this chain and have no fame.In this sense, the study has also handled the branding problems and the criteria for a company to become famous. The right kind of branding and image studies may actually enable the firm to rise. Making a name is a long and effortful work.Siteler furniture was studied under these topics. Brief historical development of furniture and its state after the industrial revolution was explained, then, the birth of Siteler, its development and its current state was mentioned. Even though ?Siteler furniture? has become a brand as a name, it is a dying complex today. The complex has design and sales problems, and some studies were carried out for it to overcome these problems.In the conclusion of these studies and investigations, some suggestions for Siteler furniture design problems and branding problems were introduced.