Football fanatism and new media: A research on hate speeches on Ekşisözlük

New Media, created on the basis of Web 2.0 technologies, has provided new environments for users to be involved in content production. In this way, users have changed from passive reader to active reader-writer position. These environments, where users can communicate from multi-point to multi-point, horizontal and peer-to-peer communication, have also provided the opportunity to eliminate information asymmetry between media and ordinary users. The democratization of communication and the transition of users to the consumer position have led to many new developments in social and economic terms. The hate speech that is reproduced and circulated in the new media is also one of the social developments that can be considered as negative in new media. One of the first things that comes to mind when it comes to new media and hate speech is football. Because football in the world and in our country is not only a play or a leisure activity, but also a form of existence and belonging. It is common that the fanatics who use the comfort of the protected and anonymous structure of the new media environments, are re-circulating by producing hate speech in these channels. In our country, football is a subject that holds quite a place both in the traditional and the new media. In Turkey, Ekşisözlük is one of the first platforms that users are included in the production of content. In Ekşisözlük and other new media platforms, it gets the attention that the frequency of issues related to football is being on the agenda. In this study, in Turkey's Super League 2017-2018 season, the contents created by fans in soccer-related titles included hate speech are examined. In this study, discourse analysis method and content analysis method were used. Keywords: New Media, Fanatism, Ekşisözlük, Hate Speech, Football.