Examination on the basis customer loyalty and consumer behavior of football fans

In this study, it was tried to determine the level of loyalty to the clubs of different fan groups in the football and the financial support they provided to their clubs according to these loyalty levels. In addition, if the fans do not provide financial support for their clubs, it is tried to determine their reasons. The research was carried out in two stages. In the first stage data gathered from a group of 50 individuals to determine different types of supporters, types of financial support made and if there is no financial support, to determine the reasons for this situation. A research survey was created by utilizing these obtained information. The data was collected from a sample of 533 people by convenience sampling method. According to the analysis results, it was found that there is a difference in the loyalty levels of the different fans types. Expenditure types and their level for supported team is related with fan loyalty, fan type and demographic characteristics.