The importance of wine in gastronomy a business example

The key objective of this study is to expore and put forward the importance that wine carries in gastronomy, it's interaction with the developing understanding in gastronomy, morover, how the conception of the wine and the wine industry changed and may continue to change with regard to this understanding. For this purpose, a face to face meeting has been made with the most authorised person in all departments of a example company, questions constructed considering the essentials of marketing elements, concerning particularly wine marketing within the scope of wine turism are applied within the form of interview to gather data. The study is constituted in three parts. The First part elaborates on the chronological food history and its process until the formation of contemporary understanding of gastronomy. The Second part is an explanatory take on viticulture, worldwide wine industry, wine regions of Turkey and the sectoral developement that the wine industry has undergone. In the final chapter the data is transferred to written form and deciphered. As a consequence of this study, the marketing practices of a example company and the information distiled from academic resources are evaluated. Key words : Food and Beverage, Wine, Gastronomy