The investigation and research on the decision of purchasing process of the foreigner consumers with the settlement of international marketing of real estate in Istanbul

The aim of this study is to determine the effect of the factors that influence the purchasing decision process of foreign consumers who buy housing in Istanbul. The study was surveyed among 198 foreigner people who have bought property in Istanbul. It was concluded that there is a high positive and meaningful link between the interest rate and investment attitudes of foreign consumers and purchasing satisfaction. Furthermore, the relevation, which includes a high positive and significant digits for the statistics, however it was found between family effect and purchase satisfaction, peer effect and purchase satisfaction, between destination image and purchase satisfaction, and between individualism-collectivism variable and purchase satisfaction. In addition, no statistically significant relationship was found between the level of knowledge and the satisfaction of purchase. As a result of the studies carried out in the literature, there are different studies on the real estate marketing and purchasing decision processes and factors, which affect the purchasing decisions. The privilaeged scrutiny of the study is that the factors affecting the decision-making process of buying housing within the framework of foreign citizens that examined within the framework of Istanbul.