A research on international B2b e-marketing problems of Gaziantep footwear industry

A qualitative reasearch is made via face to face interviews implemented with 17 active firms which are registered in Southeastern Anatolia Exporters in the Gaziantep Region to detect the international B2B (Business to Business) e-marketing strategies and issues of Gaziantep footwear sector in this study. The data in the research obtained from the face to face interviews of the participants are analiyzed with the help of MAXQDA R.18.1.1 data analiysis program found symptoms about there is a relationship among the internal factors of the firms of international e-marketing strategies and organizational e-readiness factors and external factors, market forces, supporting industries and government factors and using international B2B e-marketing methods. As a result of the study, it is concluded that the firms in Gaziantep do not have much information about the international B2B (Business to Business) e-marketting method, they have problems in finding proficient employees in the market,they have no knowledge about the support of the government, professional organizations and other industries and they have trouble receiving support.