The effect of utilizing health services in traditional society on ethnocentric tendency physician selection

The aim of this study is to reveal how people with high culture of ethnocentric feelings behave in physician-patient orientation, how and what kind of relationship there is between them and to find out whether ethnocentric tendency and patient-physician orientation perception differ significantly in terms of demographic information. IBM SPSS (Statistical Package for the Social Sciences) version 25.0 was used to analyze the data obtained from the scale used in the study. In the first stage, the percentage and frequency distributions of general information with demographic information are presented. In the second stage, descriptive statistics such as percentage distributions and mean response and standard deviation for the scales used in the study were included. Kolmogorov-Smirnov and Shapiro-Wilk normality tests were performed for the dimensions. Since the distributions of the dimensions did not fit the normal distribution, the Mann-Whitney-U test for each paired group and the Kruskal Wallis test for the three and more groups were used in the group differences test. In order to determine the source of the differences between the groups, the mean rank values were examined. Kendall's Tau_b correlation analysis was used to test the correlation analyses, since the distribution of the scale could not conform to the normal distribution. In the other stage, regression analysis was applied to determine the relations with the help of the model. In order to provide least squares assumptions in the regression model, solutions were carried out under the Newey-West algorithm. Consumer ethnocentrism score; it positively (increasing) the patient-physician orientation general score by 19.3% (r=0.193, p=0.000). There was a positive (positive) significant correlation on Patient-Physician Orientation (p<0.05). Consumer Ethnocentrism has the power to explain Patient-Physician Orientation behavior R2 = 29.8%. Consumer Ethnocentrism perception 1 br. increases, the perception of Patient-Physician Orientation behavior 0.275 br. will increase. Thus, the main hypothesis H01 was accepted. Key Words: Ethnocentrism, Patient-Physician Orientation, Consumer Ethnocentrism, Health Transformation Program.