Measurement of brand loyalty of young consumers and a survey on university students: The sample of DPU

Most of the importance that today's competitive attitude, brand, products produced by enterprises of other businesses' products are taking the difference. However, this difference of quality, reliability, durability, convenience, prestige, such as providing a combination of various factors and institutional structures with detection provides. For this reason, consumers, brand purchase decisions are very much committed.Constitutes a significant portion of consumers of young consumers, especially to adapt to the environment, fashion under the influence of factors such as the branded products they believe would give them the prestige of their choice in the direction of blood is common. But the young consumers prefer branded products over which the reasons of course can not be explained. Quality of branded products, pricing, as in any other consumer product preferences of young consumers are factors.The purpose of this study, the brand loyalty of young consumers Dumlupınar University (DPÜ) is to investigate the students in the sample.In this context, the study first examines consumer behavior and brand loyalty at a later concepts and dimensions have been addressed. University students on the Central Campus Dumlupınar survey application can be made and level of brand loyalty of young consumers was surveyed, gender, faculty and expenditure variables in the statistical relationship between brand loyalty and investigated.As a result of research done by statistical tests of hypotheses tested and according to this research group, gender and spend and brand loyalty among the statistically significant relationship that while training units and brand loyalty in the relationship is not a result has emerged.Key Words: Young Consumers, Brand, Loyalty, Brand Preference, Brand Loyalty, Customer