The effects of culture on product strategy in entrepreneurship activities

The aim of this study is to examine the perspectives of entrepreneurs whose products are in the design stage or who aim to enter the market, and to investigate how effective culture is in determining product strategies. In the first two parts of the research, literature review is included, and in the third part, the survey study is included. The method used in the research is data collection analysis. Questionnaire was used as the data collection technique and the questionnaire consists of three parts; In the first part, the demographic characteristics of the individuals participating in the research, the cosmopolitanism scale in the second part are discussed, and in the third part, the questionnaire used by Hüseyin Koca in his study called Standardization and Adaptation in International Marketing was used. At the end of the study, a moderately positive relationship was found between culture and product strategies. It has been concluded that culture plays an important role in determining product strategies in entrepreneurial activities.