The relationship between graphic design and awareness

This thesis investigates the role of graphic design in raising awareness, emphasizing its function not merely as an aesthetic tool but as a powerful form of social communication. Within the scope of the study, the concepts of graphic design and awareness are defined, and their interaction throughout history is examined through both historical and contemporary examples. These examples are analyzed to assess the capacity of graphic design to inform and influence public perception. The findings reveal that graphic design possesses a unique ability to mobilize individuals and foster social transformation. Based on these findings, an original awareness project is developed and implemented to test the practical implications of the research. The thesis concludes by offering recommendations on how the field can evolve and how the impact of graphic design in social awareness efforts can be enhanced.